How can a campaign be optimized?

To optimize your campaigns, you need to use the right tools to collect, analyse, and act on your data. Depending on the type, objective (goal) and network where your campaign is being advertised, you might use different tools for optimization.

However, in general terms, we can start by analysing CTR and Quality Score metrics. From here we will have a guideline to understand where we should intervene.

There are some metrics that we can analyse and that are common to all objectives: 

• Landing Page Quality;
• Campaign settings;
• Ad Quality and Strength;
• Target Geographical Areas;
• Search Terms;
• Schedule.