Common Network Policy Issues

Network policies are guidelines and regulations that dictate what types of content are allowed (limited) or prohibited (disapproved), as well as the actions users and advertisers can take and are constantly being updated by the networks.

Adhering to these policies is crucial for maintaining a positive user experience, ensuring platform integrity, and avoiding campaign restrictions or account suspension.

While here you can find a compilation of the most recent policies of each network on their own knowledge center, it's important to understand that these are just a starting point. We highly recommend taking the time to thoroughly review all policies and necessary actions to ensure compliance and avoid it in new campaigns.

Leadzai is the intermediary between the network and the campaign, guaranteeing compliance with all the processes involved in ensuring the success of your campaign.

List of the most common policies, per network

GOOGLE	DISAPPROVED
	Not eligible Disapproved - Destination not working
	Not eligible Disapproved - Destination mismatch
	Not eligible Disapproved - Destination not crawlable
	Not eligible Disapproved - Destination not accessible
	Not eligible Disapproved - Destination experience
	Not eligible Disapproved - Insufficient original content
	Not eligible Disapproved - Unverified phone number
	Not eligible Disapproved - Unsupported language
	Not eligible Disapproved - Malicious Software
	Not eligible Disapproved - Third Party Consumer Technical Support
	Not eligible Disapproved - Speculative and Experimental Medical Treatment
	Not eligible Disapproved - Compromised Site
	Not eligible Disapproved - Unreliable claims
	Not eligible Disapproved - Circumventing systems policy
	Not eligible Disapproved - Prescription Opioid Painkillers
	Not eligible Disapproved - Restricted medical content
	Not eligible Disapproved - Capitalization
	Not eligible Disapproved - Evasive Ad Content
	Not eligible Disapproved - Legal requirements
	ELIGIBLE (LIMITED)
	Eligible (Limited) - Trademarks in ad text
	Eligible (Limited) - Restricted medical content + Restricted drug terms
	Eligible (Limited) - Clickbait
	Eligible (Limited) - Alcohol information
	Approved (limited) - Compensated Sexual Acts
	Approved (limited) - Moderately Restricted

BING	DISAPPROVED
	Disapproved - Destination not working
	Disapproved - Inaccessible Website
	Disapproved - Pharmacy and health care products and services
	Disapproved - Potential Counterfeit
	Disapproved - Government Products & Services
	Disapproved - Restricted drug terms
	Disapproved - Restricted medical content
	Disapproved - Sensitive advertising
	Disapproved - Information (integrity Violation in Ad Text Not allowed)
	Disapproved - Non-standard characters and symbols
	Disapproved - Multiple display URL domains in an ad group
	Disapproved - Adult Content
	Disapproved - Weapons content
	Disapproved - Health & Wellness

 

META	UNACCEPTABLE CONTENT
	Illegal products and services
	Misinformation
	Vaccine discouragement
	Discriminatory practices
	Inflammatory content
	Militarised social movements and violence-inducing conspiracy networks
	DECEPTIVE CONTENT
	Unacceptable business practices
	Cheating and deceitful practices
	Unrealistic outcomes
	Circumventing systems
	Prohibited financial products and services
	Spyware or malware
	Non-existent functionality
	DANGEROUS CONTENT
	Unsafe substances
	Weapons, ammunition, or explosives
	Tobacco and related products
	OBJECTIONABLE CONTENT
	Adult content
	Grammar and profanity
	Low-quality or disruptive content
	Personal attributes
	Sensational content
	Commercial exploitation of crises and controversial events
	Personal health and appearance
	Sale of body parts
	OBJECTIONABLE CONTENT
	Alcohol
	Adult products or services
	Dating
	Cosmetic procedures and wellness
	Online pharmacies
	Over-the-counter medicine
	Prescription medicine
	Drug and alcohol addiction treatment
	Financial and insurance products and services
	Cryptocurrency products and services
	Online gambling and gaming
	Social casino games
	Subscription services
	CBD and related products
	INTELLECTUAL PROPERTY INFRINGEMENT
	Third-party infringement
	Brand endorsement
	Brand usage in ads
	Copyrights and trademarks
	User interface screenshots
	SOCIAL ISSUE, ELECTORAL OR POLITICAL ADVERTISING
	Ads about social issues, elections, or politics

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