Hoe kunnen we je helpen?

First things first, before we start to create a campaign in the UI, you need to create a business. So, if you need help, here is an article that can help you understand and learn how to do this. Let’s boost your business together? 🚀

In a hurry? We’ve got you covered, here is a one minute video to help you understand how to create a business 😀

What is considered a business?

In a very simple way it’s your advertiser, meaning, it’s the account that you create that will sync the Leadzai platform with the network. So, if I’m creating a business with the name “Leadzai” my account name in the networks will be “Leadzai” as wel.

So, how can I start? 

You need to open the platform in the business section: 

After that, proceed by pressing the bottom “Add business” 

In this section, you are going to start creating your business. 🚀

1. First step: Business Name for Ads

Here you are going to add the name of your business, for example, in our case would be “Leadzai”. 

2. Second step: Country

Here you will find a list of countries, from A-Z, and you will add the country where your business is based. 

3. Third step: Content language

You will choose the language that your content will be written, if you want for your content to be in English, you must choose that same language.

4. Fourth step: Category (Vertical)

You have several options to select, from Accommodation & Hotels to Zoo. You can also manually add your business vertical and the platform will match your choice with the list that we have. 

5. Fifth step: Website

In order for the AI generation to work accordingly to information about your business, you must add your website in this box. Then, when you start to create your ads and use “Automatic creation” your ads will be as complete as your website. 

These are the mandatory steps in order to create your business in the UI. 

Then you will find “Additional Options” which are optional.  Here you can insert your business name - note this name will not be used in the ads, is for internal usage. The external ID in case you want to add a number to your business, and lastly the email address of POC.

If you require additional assistance, don't hesitate to contact us. You can reach us by email at support@leadzai.com

 We're here to support your growth journey. Let's thrive together!

You have just found out that you can empower your business by creating digital marketing campaigns using our platform in 5 easy steps. 🙂

Campaign creation can be manual or via API. This article will be focus on the in platform process.

1. You will need to create a business so you can link it to your campaign. Find the steps in how to create a business here.
2. After creating your business, the next step is to create your campaign. In your dashboard, you will be able to find the campaign logo. In the top hand corner, you will be able to see the campaign “button”: Create campaign

3. After clicking on the campaign button, a window will open for the user to fill all the information of the campaign. 

4. On the campaign creation stage, you will need to link the business you previously created to your campaign.
5. The language you select on the drop-down menu will be the primary language of your future ads.
   
   
6. The category is your business area field. 
   
   
7. The last mandatory step is to choose your goal: clicks or leads.
   Note: Leads campaigns require tracking installation.
   
   
8. Lastly, to move to the creation stage, click on the “start button”
   
   
9. Now you have a fully set up business and a draft campaigns, waiting to be populated. You can choose to use our AI to scrap your landing page and collect the most relevant data to customize your campaign, or you can create it manually.

Note: Everyone is entitled to change their mind - you can let the automatic creation do its magic and after, make the necessary changes. 🙂

If you require additional assistance, don't hesitate to contact us. You can reach us by email at support@leadzai.com

 We're here to support your growth journey. Let's thrive together!

Tracking installation will allow you to correctly measure conversions and display the results achieved on the platform dashboard. The script must be installed on the client's website and verified via the platform. 

This can be done in two moments in time: during or after campaign creation.

During campaign creation:

While creating your campaign, you must enable "Show Leads in Reporting" option"

After campaign creation:

You need to access your campaigns view, search for the campaign in question, and select the more options icon - tracking. 

In order for us to track the goals selected for your campaign, you must first implement a tracking script on your website. Generate the code below and then follow the instructions to install the script successfully.

Leadzai will then receive a verification request, and our specialists will confirm that everything has been implemented correctly. All you have to do is relax and enjoy the results!

If you require additional assistance, don't hesitate to contact us. You can reach us through live chat or by email at support@leadzai.com
 

 We're here to support your growth journey. Let's thrive together!

Location-based marketing campaigns have become an essential strategy for businesses to reach their target audiences effectively. Leadzai allows users to create marketing campaigns by adding and excluding specific locations. Properly managing locations can significantly impact the effectiveness of your advertising campaigns, and Leadzai just made it simple!

In a hurry? We’ve got you covered, here is a 2 minutes video to help you understand how to manage your campaign locations 😀

How to add locations

1. Go to the tab “Locations”, and select the option that better suits your needs: Automatic creation or manual creation.

• Automatic creation - Location is automatically generated based on previous inputs, it allows the selection of locations to keep, or can be removed after. 
  
  
• Manual creation - This option gives greater control over the campaign and enables to customize it according to specific requirements.

2. After choosing the manual creation, select between two location options: Location or Location with radius.

• Location with radius allows the selection of a location and set a radius around it, ranging from 1 to 60 kilometers. This is useful for businesses that want to target a particular geographic area around a specific location.
  
  
• Location allows the selection of a specific geographic area for the campaign to target. Type in the desired location on the empty field. The platform will then search for that location and provide options based on the input.

3. Type in the desired location on the empty field. The platform will then search for that location and provide options based on the input.

3. Save your location.

How to exclude locations

1. Once manual creation is chosen, select the option to exclude a location. This ensures that the campaign's ads will not be shown in the specified location(s).

By incorporating the ability to add both target and excluded locations, it allows businesses to refine their audience targeting. 

With these location-based features, businesses can ensure that their ads are shown to their desired audience while also excluding irrelevant or uninterested regions.

In summary, managing locations during the ad creation step in Leadzai is not just a formality, it's a strategic decision that can have a significant impact on the success of your advertising campaigns. By targeting the right locations, you can reach your desired audience more effectively, improve cost efficiency, deliver personalized experiences, and optimize performance for better results. 

Don't overlook this important step, take advantage of location-based targeting to elevate your advertising efforts to the next level.

If you require additional assistance, don't hesitate to contact us. You can reach us by email at support@leadzai.com

 We're here to support your growth journey. Let's thrive together!

Keywords play a very important role in digital marketing campaigns, acting as the bridge between what users are searching for and what advertisers offer. Essentially, keywords are specific words or phrases that advertisers target to ensure their ads are displayed to relevant audiences when they search for those terms.

In digital marketing campaigns, keywords are classified into three main types of matches: exact match, phrase match, and broad match. Each type serves a distinct purpose in targeting your ads to the right audience.

Why is important to choose the right match type:

• Exact Match: Provides precise targeting, but may limit reach.
• Phrase Match: Offers a balance between specificity and reach.
• Broad Match: Maximizes reach, but may result in less relevant clicks.
  

Let's break it down, one by one:

Exact Match Keywords: Specific terms or phrases that only trigger your ads when users search for the exact word or phrase you've specified, without any additional words before, after, or in between. Example: If your exact match keyword is "red shoes," your ad will only appear when someone searches for "red shoes" and not for variations like "buy red shoes" or "red shoes for women."

Broad Match Keywords: Phrase match keywords trigger your ads when users search for the exact phrase you've specified, but it allows additional words before or after the phrase. Example: If your phrase match keyword is "red shoes," your ad may appear for searches like "buy red shoes online" or "red shoes for sale," as long as "red shoes" is included in the search query.

Broad Match Keywords: Broad match keywords are the least restrictive type and trigger your ads for a wide range of variations, including synonyms, misspellings, related searches, and variations of the keyword phrase. Example: If your broad match keyword is "red shoes," your ad might appear for searches like "buy crimson footwear," "red sneakers," or "shoes in red colour."

By understanding the differences between these match types, advertisers can effectively tailor their keyword targeting strategies to reach the most relevant audience while optimizing their campaign performance.

In a hurry? We’ve got you covered, here is a 2 minutes video to help you understand how to manage your campaign keywords 😀

How to add keywords to your campaign

• Start by accessing the campaign you wish to modify and navigate to the "ads and keywords" view.

• Open the ad group where you want to add keywords. Then, click on the option to edit keywords.

• To include the specified keywords, type the word followed by a comma and then click "add to list."

How to exclude keywords to your campaign

While adding keywords helps target relevant audiences, excluding certain keywords ensures your ads don't appear for irrelevant searches. Exclude keywords are terms or phrases for which you do not want your ads to be displayed.

• Similar to the process of adding keywords, start by accessing the campaign you wish to modify and navigate to the "ads and keywords" view.

• Open the ad group where you want to add keywords. Then, click on the option to edit keywords.

• To exclude the specified keywords, type the word followed by a comma and then click "add to list."

How to delete keywords from your campaign

• To delete a keyword or excluded keyword, simply press on the keyword and then select “remove keywords”.

Incorporating both targeted keywords and carefully chosen exclude keywords is essential for optimizing the performance and relevance of your digital marketing campaigns, helping you reach the right audience and achieve your advertising objectives.

If you require additional assistance, don't hesitate to contact us. You can reach by email at support@leadzai.com

 We're here to support your growth journey. Let's thrive together!

With Leadzai platform, you can add images to your ads, if running on Facebook, Instagram, and Google (Responsive Ads) and it can be done automatically, using AI, or manually with an upload image at your choice.

If you decide to do it in a manual process, there are certain rules that must be followed to comply with the network's policies and requirements.

Now you can add your personal images to better alight with your core business. You can add all the images or just a few. 

If you're advertising on Facebook and/or Instagram, you can choose to create an image Ad and a Carousel Ad

If you require additional assistance, don't hesitate to contact us. You can reach us by email at support@leadzai.com

 We're here to support your growth journey. Let's thrive together!