How to Manage Locations

Location-based marketing campaigns have become an essential strategy for businesses to reach their target audiences effectively. Leadzai allows users to create marketing campaigns by adding and excluding specific locations. Properly managing locations can significantly impact the effectiveness of your advertising campaigns, and Leadzai just made it simple!

In a hurry? We’ve got you covered, here is a 2 minutes video to help you understand how to manage your campaign locations 😀

 

How to add locations

1. Go to the tab “Locations”, and select the option that better suits your needs: Automatic creation or manual creation.

• Automatic creation - Location is automatically generated based on previous inputs, it allows the selection of locations to keep, or can be removed after. 
  
  
• Manual creation - This option gives greater control over the campaign and enables to customize it according to specific requirements.

2. After choosing the manual creation, select between two location options: Location or Location with radius.

• Location with radius allows the selection of a location and set a radius around it, ranging from 1 to 60 kilometers. This is useful for businesses that want to target a particular geographic area around a specific location.
  
  
• Location allows the selection of a specific geographic area for the campaign to target. Type in the desired location on the empty field. The platform will then search for that location and provide options based on the input.

3. Type in the desired location on the empty field. The platform will then search for that location and provide options based on the input.

3. Save your location.

How to exclude locations

1. Once manual creation is chosen, select the option to exclude a location. This ensures that the campaign's ads will not be shown in the specified location(s).

By incorporating the ability to add both target and excluded locations, it allows businesses to refine their audience targeting. 

With these location-based features, businesses can ensure that their ads are shown to their desired audience while also excluding irrelevant or uninterested regions.

In summary, managing locations during the ad creation step in Leadzai is not just a formality, it's a strategic decision that can have a significant impact on the success of your advertising campaigns. By targeting the right locations, you can reach your desired audience more effectively, improve cost efficiency, deliver personalized experiences, and optimize performance for better results. 

Don't overlook this important step, take advantage of location-based targeting to elevate your advertising efforts to the next level.

If you require additional assistance, don't hesitate to contact us. You can reach us by email at [e-mail]

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