How to Manage Your Campaign Budget and End Date

Setting up the monthly budget of your campaign, it’s essential for the success of it. Whether it’s boosting brand awareness, driving website traffic or increasing sales, defining your goals is the compass that guides your marketing efforts.

In a hurry? We’ve got you covered, here is a 2 minutes video to help you understand how to manage the budget of your campaign 😀

How does the budget work?

At Leadzai’s platform, you can choose the Monthly Budget for your campaign. The campaigns have budget period cycles, once they began to run, and the amount of results is based on the budget that was selected and the cost per goal.

When creating the campaign, you will have a menu where you can check the Cost Per Goal - Which is based on the content of the campaign, category of the business, targeting criteria and goal of the campaign (Clicks or Leads) - and Choose the Monthly Budget you want to spend. 

For that, you will need to follow these steps:

1. Go to the tab “Budget”:

2. Click on “Edit” and this menu will appear, so you can choose the monthly budget you want to spend, based on the cost per goal. Once you select the budget you want to spend, click on the option “Save”.

For example: If the cost per goal is €0.10, and you want to be able to achieve 1000 goals per month, you will need to select €100 for the value of the monthly budget.

You will only pay for results, so, if you want a clicks campaign, you will pay for each click and if you want a leads campaign, you will pay for each lead you’ll receive.

NOTE: If the monthly value isn’t spent, by any reason, in the current budget period, the remaining value will be reflected in the next budget period, and referred as rollover on the budget period table.

You can find all the information on the dashboard of your campaign:

How to select an end date for the campaign?

1. You can find in the menu “Summary” the option to choose the campaign duration:

2. You will need to go to the option “Campaign Duration” to select the end date of the campaign:
   
   

If you require additional assistance, don't hesitate to contact us. You can reach us through live chat or by email at [e-mail]

 We're here to support your growth journey. Let's thrive together!