What are the preconditions for running campaigns on Instagram?

In order to run a campaign on Instagram, you will need to:

1. Have an Instagram Business account connected to the main Facebook Page;
2. Comply with Meta's Advertising Standards and Policies.

If you don't have a business account on Instagram, or it isn't connected to the Facebook page, the campaign won't run on that network and the ads will show the status "Problems".

Click here to see how to connect the Instagram Page to the corresponding Facebook Page.