There are two different scenarios we can encounter when linking a Facebook Page, that require different types of permissions:
1. Facebook Page without a Business Portfolio: The person connecting the page should only have full control of the page to be able to connect it;
2. Facebook Page with a Business Portfolio: The person connecting the page should have full control of the page AND full control of the Business Portfolio, to be able to connect it.
Please note that both the page and Business Portfolio should be complying with Meta's rules in order to make the connection. Check this link to see if your page is healthy, problem-free, and ready to advertise on Meta.
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