General FAQ

Find more information on our mission and platform value. Relevant for anyone interested in Leadzai

• What criteria is used for audience's suggestion for an Adpool?

  When automatically creating a campaign via AI, Leadzai selects an audience for the business based on the previous information provided, e.g. the primary category. 

  For the audience, we define the following criteria: 

  • Areas Of Interest;
  • Gender;
  • Age range;;
  • Device types;
  • Targeting Languages. 

  You can still make manual adjustments after a campaign goes live, to tailor your target audience in a more effect way. Consult this How to Guide to better understand how to set up and edit your target audience.

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• What advertising networks do you support?

  Our platform supports ad creation on Google, Meta (Facebook & Instagram), and Microsoft Ads (Bing). During the campaign creation, you can decide on which networks you want to run a campaign. You can customize this for each business and their campaigns.

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• Meta Ads: Difference between a Facebook Page and a Facebook Profile

  In Leadzai we work with Facebook Pages. Below you will find a brief explanation on the difference between a page and a profile.

  
  Facebook page

  A Facebook page is something that should represent a company or project for which the creator wishes to gain exposure and recognition. As Facebook pages are always public, this makes sense, especially as they are - usually - used for commercial purposes, such as promoting brands and products. You need a Facebook profile to create pages, and each profile can manage several pages, with no limit to how many you can have.

  Facebook profile

  A Facebook profile represents a single person and is often used for non-commercial purposes. The primary purpose of profiles was for each person to have one and, with it, connect with their friends. Each person can only have one profile, i.e. each email address can only be associated with one Facebook profile.

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• How to submit a support ticket?

  Whenever you have a doubt or want to report an issue, you should email support@leadzai.com

  Please be as detailed as possible while reporting an issue, by giving the following information:

  • User who found the issue;
  • Time and date of occurrence;
  • Screenshot or screen recording of the issue;
  • Relevant Advertiser and Campaign Name.
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• Why can't I find my ad online?

  There area various factors, isolated or combined, that can explain the absence of your ad showing when you search for your business on the networks you decided to advertise.
  
  

  Listed below, you can find the most common reasons:
  
  Learning stage: All network required a learning stage when a campaign it is launched and when major changes are made on ongoing campaigns. Before recording any traction, the network's algorithms gather data and learn from the set-up and performance of your ads. This includes analysing user interactions such as clicks, conversions, and other engagement metrics to understand which ads perform best for your goals;

  Ad Approval Status: Your ad may still be under review by the networks before it's approved to appear online. It’s an automated process run by the networks to make sure your ads comply with their policies;

  Ad Targeting: They may not be segmented in the campaign target location;

  Budget and Bidding: The campaign may have already consumed your daily budget;

  Ad Schedule: If your ad is scheduled to run at specific times or days, it may not appear outside those hours;

  Privacy Restrictions: If you're using an ad blocker or privacy-focused browser extension, it may be preventing ads from appearing in your search results.  The user may also be using an incognito browser or may not allow their location to be tracked;

  Relevance Filtering: The more you search for an ad, the less likely you will find it. From the network's standpoint, if a user sees an ad and doesn't click, it's because it wasn't relevant, so they'll avoid showing it again.

  
  
  
  
  

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• What is the difference between Google My Business (GMB) vs Google Ads (GA)?

  Google My Business is a free tool offered by the world's leading search engine to enhance your business's online visibility. It enables businesses to manage their presence across Google's platforms, including Search and Maps, ensuring consistent and accurate information for potential customers.
  By verifying and updating your business details through Google My Business, you join a select group of marketers who can effectively convey their brand story and offerings to customers searching online.

  On the other hand, Google Ads is an advertising platform that enables businesses to create and manage ads. With Google Ads, you can target customers actively searching for products or services similar to yours on Google Search and Maps. You only pay for measurable results, such as clicks to your website or calls to your business. Google, as the go-to platform for people seeking information, offers a prime opportunity to reach potential customers precisely when they're interested in what your business offers. Whether they're browsing on a computer or a mobile device, strategically timed ads have the power to convert interested users into valuable customers.

  In summary, Google My Business is primarily focused on managing a business's online presence and visibility in local search results, while Google Ads is an advertising platform used to create and run paid ads across Google's network of services to reach targeted audiences and drive traffic, leads, and sales.

   

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• How do I verify my business on Google?

  To provide a safe and trustworthy ad ecosystem for users and to comply with emerging regulations, Google requires advertisers to complete the advertiser verification.

  The advertiser verification programme comprises multiple steps, including completing a questionnaire about the advertiser’s business, verifying the advertiser’s identity, their business operations or both. However, the steps required to complete advertiser verification for certain Google Ads accounts may differ, depending on the account structure, the billing setup and if they are advertising on behalf of an organisation or individual.

  Here you can find all necessary documentation required, per type and country. Send it to support@leadzai.com  with the campaign in question duly identified, and we'll take care of the rest.
  
  Leadzai is the intermediary between the network and the campaign, guaranteeing compliance with all the processes involved in ensuring the success of your campaign.

   

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• Why do I need to proceed with Financial Services Verification and how can it be done?

  In order to advertise financial services in certain countries, advertisers must complete a verification process. For most advertisers, this process will entail providing information about the type of financial services they provide, whether they are licensed to provide those services, and their registration number, among other things. Information about country specific relevant regulators and enforcement dates can be found here.

  To obtain verification, first you need to obtain third party verification from our vendor, G2. As part of G2’s third party verification process, advertisers must demonstrate that the relevant financial services regulator directly authorizes them to undertake financial services activities or that they are exempt from the requirement.

  Once verified by G2, advertisers should apply to Google for financial services verification using the unique third party verification code they receive from G2. You can check step-by-step guide here.

   

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