Why do I need to proceed with Financial Services Verification and how can it be done?

In order to advertise financial services in certain countries, advertisers must complete a verification process. For most advertisers, this process will entail providing information about the type of financial services they provide, whether they are licensed to provide those services, and their registration number, among other things. Information about country specific relevant regulators and enforcement dates can be found here.

To obtain verification, first you need to obtain third party verification from our vendor, G2. As part of G2’s third party verification process, advertisers must demonstrate that the relevant financial services regulator directly authorizes them to undertake financial services activities or that they are exempt from the requirement.

Once verified by G2, advertisers should apply to Google for financial services verification using the unique third party verification code they receive from G2. You can check step-by-step guide here.