Why can't I find my ad online?

There area various factors, isolated or combined, that can explain the absence of your ad showing when you search for your business on the networks you decided to advertise.

Listed below, you can find the most common reasons:

Learning stage: All network required a learning stage when a campaign it is launched and when major changes are made on ongoing campaigns. Before recording any traction, the network's algorithms gather data and learn from the set-up and performance of your ads. This includes analysing user interactions such as clicks, conversions, and other engagement metrics to understand which ads perform best for your goals;

Ad Approval Status: Your ad may still be under review by the networks before it's approved to appear online. It’s an automated process run by the networks to make sure your ads comply with their policies;

Ad Targeting: They may not be segmented in the campaign target location;

Budget and Bidding: The campaign may have already consumed your daily budget;

Ad Schedule: If your ad is scheduled to run at specific times or days, it may not appear outside those hours;

Privacy Restrictions: If you're using an ad blocker or privacy-focused browser extension, it may be preventing ads from appearing in your search results.  The user may also be using an incognito browser or may not allow their location to be tracked;

Relevance Filtering: The more you search for an ad, the less likely you will find it. From the network's standpoint, if a user sees an ad and doesn't click, it's because it wasn't relevant, so they'll avoid showing it again.